The Real Human Effect
Tyrepower
Whangārei and Warkworth. 1 December 2025 to 17 March 2026 (107 days).
The problem
Two local tyre stores with good people and marketing that wasn't going anywhere. Almost everything was price promos and product flyers, and the best of them struggled to get 300 views.
Every tyre shop sells on price. The difference is who's behind the counter, and nobody outside the shop knew who that was.
What I changed
I went on site and put the team in front of the camera: Meet the Team posts, the Coffee Lover reel, and the everyday work that happens in the shop.
Then I put the ad budget, $4,400 over the 107 days, behind two jobs: making sure locals knew the stores, and getting people to the store page.
Tyrepower
After: the team on camera
Before: not much happening
After: real people and real jobs, with some AI help on the creative
Before: promo after promo
What came of it
One Meet the Team post, introducing a member of the crew, got 19,300 views and nearly 200 interactions. The best promo flyer before that couldn't break 300.
The store visits campaign sent 2,439 people to the store's landing page at 88 cents a click.
The awareness campaign cost $1.44 to show the ads to a thousand people.
What it shows
People want to see who they're dealing with. A flyer with a price on it is easy to scroll past. The person who'll be fitting your tyres isn't.
