Strategic Lead.
Decades of Experience.

With two decades spent at the intersection of high-performance digital strategy and real-world business growth, Jo has seen the marketing landscape shift from manual to robotic. He founded Real Human to return to what works: Technical firepower backed by personal accountability.

From engineering national-level TV and Radio campaigns to building custom AI-driven lead engines for local trade and safety giants, Jo’s focus is on the architecture that drives revenue, not just the "likes".

Based in Ngunguru, Jo acts as the central ignition point for every partnership. He manages the high-level strategy and technical execution, while activating a vetted collective of NZ based specialist technicians when a project requires specific, high-intensity "burn".

His philosophy is simple: You don’t need more buzzwords; you need a growth engine that works as hard as you do.